RSands Consulting advises clients on the most effective ways to drive software platform adoption, and convert that adoption into revenue.
RSands Consulting will:
- Work with you to mutually understand your technology, goals, the competitive landscape, and your developer community and its needs,
- Collaborate with you to build a project proposal, including success metrics, that delivers results,
- Partner with you and your team to implement your project and follow-up with analysis and evaluation of results and fine-tuning of strategy.
Find out more about RSands Consulting’s approach, our practice areas and how we can help, and contact us for a discussion of the challenges you’re facing in leveraging platform technology into profitable business.
In addition to consulting services, RSands Consulting offers:
- Online Resources
- Guided Conversations – structured planning sessions.
- Speaking Engagements
- Workshops
- FREE Webinars
RSands Consulting offers a complete range of project and advisory services unique to your situation and challenges. Some exampless:
Business Models, Planning and Strategy | Products and Services |
| • Market sizing, segmentation • Value propositions • Competitive intelligence • Value-chain analysis • Vertical industry strategy • Technology life cycle analysis • Mechanics of monetization | • Product line planning - free and paid elements, tools and SDKs • Designing upgrade programs • Creating compelling subscription services • Professional, OEM, and engineering services • Testing and porting services • Hosted services and cloud computing strategies |
Metrics | Developer and ISV Programs |
| • Understanding adoption behaviors • Choosing actionable metrics • Benchmarking • Measurement processes | • Market research • Joint marketing projects • Training and certification programs • Industry and vertical marketing programs • University and academic relationships • Channel strategy, lead generation and passing |
Licensing and IP | Community Building |
| • IP asset inventory • Inbound IP strategy • Outbound licensing including open source • Evaluating licensing impact on adoption • Platform innovation strategies • Creating a developer-savvy legal department | • Establishing governance policies • Choosing tools, infrastructure for community • Training and advising community managers • Contribution policy, terms of use, privacy policy • Listening processes • Implementing community building initiatives • Leveraging social media |
Messaging | Branding |
| • Value proposition, product, corporate, brand positioning • Executive communication • Enlisting the blogosphere • Sales support, training, prescriptive tools • Message testing, bulletproofing | • Integrating trademarks into developer initiatives • Compatibility programs • Brand hierarchy and architecture for products, services, developer assets, programs and communities • Creative rules for brand protection, promotion • Brand measurement |
Communications Strategy | Marketing Programs, Implementation |
| • Developer PR strategy • Analyst relations • Launch planning • Audience “Think-Feel-Do” planning • Case studies, success stories, white papers | • Collateral and website planning • Event planning, participation • Demo creation • Contests • Student and educational outreach • Building and implementing replicable programs |
Marketing Processes | Organizational Change |
| • Project management • Marketing budget processes and management • Creating competitive intelligence processes • Launch coordination • Content creation systems | • Management training to understand adoption dynamics • Designing incentives for adoption-led organizations • Engineering culture, change management |